The concept behind the visuals for Karnival ta’ Malta 2021 came about following a thought-out process that would combine some of the icons closest to the Maltese public’s heart. Pawlu Curmi, il-Pampalun, is the protagonist of our concept and needs no introduction. The beloved and popular character who is synonymous with the Maltese Carnival is shown in one of his typical joyous poses and sporting a King Carnival crown on top of his trademark beret. Il-Pampalun is surrounded by fireworks together with the phrase that has now made its way into common discourse, “Xumm Pumm”, thanks to Joseph Mangion, il-Kapxi, and his debut on national television during the first edition of Malta’s Got Talent. Alongside the fireworks, one can see the placement of confetti that do not only represent the carnival celebrations but also represent Festivals Malta’s very own brand. Il-Karnival ta’ Malta 2021 will be a celebration with a difference due to the ongoing Covid-19 pandemic. Apart from the scope of bringing carnival to each and every household on the island, this year’s concept brings with it also a beacon of hope. Symbolically, il-Pampalun can be seen with an undone surgical mask around his neck, revealing a big smile. The choice of placement of the mask hints that there is hope just around the corner.

 

This concept was led by The Concept Stadium, a local branding, digital and web UX/UI boutique agency, in collaboration with artist Julian ‘Julinu’ Mallia. Together with its growing pool of Commercial Creatives, the Concept Stadium is capable of taking a brand from its design and development stage to launching it to your audience, providing everything that one could need to gain go-to-market momentum.